So I just finished reading an interesting article in Business Week entitled “Home Depot‘s Fix-It Lady“. The article was from the magazine’s JAN 17-23, 2011 issue and was sub-titled “Chief Financial Officer Carol Tome has a shot at CEO, if she can solve the retailer’s technology problems”. Of course the mention of technology and a brand like Home Depot piqued my interest so I read on. Less than five paragraphs in and I was stopped in my tracks by what was either a blatant editorial misrepresentation or a serious case of rationalization by the Home Depot execs. And by a case of serious rationalization I mean the kind where you break you’re New Year’s Diet Resolution with a Peanut Buster Parfait from Dairy Queen on the assumption that the delectable desert does have milk as an ingredient…and everybody knows milk is a good source of calcium, right?
Well, in Home Depot’s case the article premised that Home Depot was so focused on new store openings through the first decade of the 21st century that they lowered their focus on technology in the stores and their overall operations. Because of this they are now doing what amounts to a “tech catch-up” with Carol Tome leading the charge. Here’s the thing….I have to call some serious BS on this one. Why? Simpy put, you can’t be a publicly traded company with a $60 billion market value and somehow wake up in 2008 and decide that the Internet and technology may be a good idea to explore. It’s embarrassing.
The reality, if I must speculate, is that the executive team at the very top was out-of-touch with the operational environment that the store managers and staff were dealing with. Unfortunately, in today’s market it is not enough just to have operations that can execute effectively. In Home Depot’s case they were executing in the early 2000′s, they were growing revenues and expanding their store footprint. However, the tragedy was they WERE NOT doing this WHILE also improving their technology.
For supply chain companies the lesson to be learned from Home Depot’s story is you have to develop an operating environment in your company that assumes technology is a key enabling tool to facilitate achievement of more revenue, higher profits, and delighted customers.
In the supply chain arena a key reason for ensuring your technological initiatives are a basic part of your operational plans include:
1) Heightened Expectations from Customers – The great thing about technology is that we can now be connected almost anywhere. The bad news for logistics entities is that this era of instant access has altered what your customers want. The 60-year old procurement guy who is nearing retirement will be replaced by a 25 year old. And guess what happens. The 25 year old has grown up with iPods, iPads, Twitter, Facebook and a bad case of ADD. His questions, view and approach will baffle the provider organizations that haven’t caught up.
2) Dwindling Resources – Not to sound ominous but the reality is natural resources like oil and their by-products are not infinite. This limited quantity coupled with a rapidly increasing populous that is entering the middle class creates some staggering calculus. The result of this environment is that companies should always be in a fight internally to understand how they can push initiatives that reduce waste and protect valuable resources. Ultimately this translates right back to the bottom line.
So the moral of the story is simple – Don’t Rationalize. Figure out a way to drive your operational plans while also improving the basic infrastructure of your operation. After all, isn’t that why executives get paid… in the middle-management world its called “multi-tasking“.




